You Don’t Need More Training,
You Need a Clear Path

Find and Book Your First Paying Client

Price Your Services with Confidence

Create Clear and Aligned Offers

Take Action Without Getting Lost in Tech
Most new coaches get stuck here.
You don’t need more motivation — you need direction.
Imagine This...
- You can clearly explain what you do and who you help
- You’ve set a price that feels aligned and professional
- You’ve signed your first paying client
- You’re no longer “just certified”, you’re officially in business
That’s the clarity and confidence this guide gives you.
Yes, I Want This!
Hi, I'm Edit Ford!
I help new coaches build real businesses without burnout or confusion.
After 12+ years in digital marketing, I’ve seen the same thing again and again: brilliant coaches with strong skills, but no plan for getting clients.
This guide was created to give you clarity on your first steps so you can stop spinning your wheels and start signing clients.
Get the Free GuideImagine looking back just a few weeks from now...

You’ve booked your first paying client.

You’re speaking about your services with confidence.

You finally feel like you’re building a business, not just holding a certificate.